Lanson Place - Regional
Serviced Apartment - Regional across Asia
This campaign was developed for Lanson Place, a provider of superior executive serviced apartments in major Asian cities.
Typically senior executives are contracted to Asia for a period of one or two years. They are of a more mature age group with children possible already having left home for university studies. On site research found that it is often the non working spouse who makes the decision on where they should live. She might herself have given up a successful career to accompany her husband to Asia and is now unsure of how she might spend her time or how rewarding the experience might actually be.
She seeks a home that is comfortable, stylish, clean and hassle free. Lanson Place offers beautifully styled and appointed apartments that meet that need. But in addition, they offer through their active social circles and groups the opportunity to immerse oneself into local culture, experiences and events.
Lanson Place is the ideal solution for her lifestyle needs.
